Kiano Logo design

Kiano logo design.

What started as an e-mail ended up being one of my favorite contracts of 2008. When Kiano a carabein restaurant asked me to design their logo, they came prepared. They had their ideas written down, pictures they had already choose their font so it's a very rare time that the client did their work unfortunately not everybody is that prepared.

So here we are first meeting because they sent me a little document by e-mail with what they wanted. I submitted about 20 different variations they did not go with my pick (which was a little more graphically interesting). They changed their minds a few times but that's to be expected from time to time. We had a great relationship and I did a lot of work for them after.

In conclusion I like the piece, the work is more of a typography study and how the fonts interact with each other. I went for a contrast, if you see the KIANO are made of two script (one for the K another fonte for the IANO) and I choose a serif font for the bottom (carribbean restaurant)just not to loose the sense on continuity but to have something that is more lo-key for we want the attention to be on the KIANO not the lower text. The lower text (carribbean restaurant) is also used as a line to sit the KIANO so even if I'm using 3 different fonts it doen't matter because they interact well with each other.

Hope this was somewhat helpful, suggestions and comments are welcome.